Evolution of Norms in a Newly Forming Group

Norms are expected to make significant contributions towards enabling discourse in cyberspace among people of different backgrounds, just as they do in the physical world. Yet many distributed, electronically mediated groups fail to form norms successfully. Causes range from open discord to the more insidious lack of comfort people experience in groups that fail to openly address disagreements about what constitutes appropriate behavior in the online environment. We present a case study of the evolution of norms about what constitutes appropriate posts to an online discussion forum for a newly forming group. We trace the discussion sparked by a critical incident and show how a design of an online environment that promotes visibility of participants contributed towards overcoming the forces for dissolution and promoted progress towards coalescing as a group with a shared identity.